Licensing & Merchandising
Green Gold Animation, riding on the popularity of its intellectual properties (IPs) such as Chhota Bheem, Mighty Raju, Chorr Police and Luv Kushh and the Krishna Balram series has a well-established Licensing and Merchandising (L&M) business. Green Gold is the first Indian animation company to have successfully monetized its IPs beyond Television.With revenues contributing to more than 40% of Green Gold’s overall business, L&M is one of the key business verticals. Set up in 2008 with a sales and distribution network across India, the business has been growing at more than 200% YOY.
Having started with comic books followed by home video, apparel, stationery and gifts, Green Gold Licensing & Merchandising (India) Pvt. Ltd. (GGLMIPL) has more than 60 product categories in kids merchandise and 1000 Stock Keeping Units (SKUs) to its credit.GGLMIPL is the first Indian company to have licensed an original Indian kids property for developing and retailing product merchandise.It has successfully licensed "Chhota Bheem" for various product categories such as energy drinks, ceiling fans, school bags, home decor, raincoats, umbrellas, sticker products, comic books in Hindi, Assamese, Bengali & Malayalam, Board Games & Puzzles, Confectionery items, Birthday Packs and Novelties, with many more categories in the pipeline. Other IPs, such as Mighty Raju are adding up to the coveted list all the time.
Chhota Bheem has also seen success in promotional licensing with the large FMCG brands such as Unilever and ITC-Stationery. Del Monte, Knorr & Pepsodent have successfully run TV campaigns. Being hailed by some as India’s Disney, Green Gold continues to grow exponentially. Our retail presence is strong in books, home video and apparel in trade circles. We’re constantly adding to our distribution business in the form of exclusive Green Gold stores across India. GGLMIPL has 20 operational stores, tipped to reach the 100-store mark very soon.
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